THE RENAULT STAND DESIGNED BY DGT AT THE MONDIAL DE L'AUTOMOBILE IN PARIS

October 25, 2012 12:05 pm Published by POSH Media Leave your thoughts

Dan Dorell, Lina Ghotmeh and Tsuyoshi Tane, the founders of the agency, Dorell.Ghotmeh.Tane/Architects, have acquired international renown thanks to the completion of numerous large-scale projects, and has recieved several prestigious awards. In 2010, Dorell.Ghotmeh.Tane/Architects won the competition for the new design concept of the Renault stand.

They used an archeological approach, which has already seen them win numerous international architecture awards, to better understand the French car manufacturer’s DNA. The goal was to spark emotion at first sight, to act as the nerve centre for Renault’s identity and ensure each visitor has a unique and memorable experience. Subsequently, the spectacular stand consists of two hills, on top of which are rotating platforms showing the new concept cars or vehicles.

The floor and ceiling lighting enhance the feeling of motion created by the 3D layout. Balls of light move as one and simulate the movement of the waves whilst subtly changing colour. Brand identity images appear on the huge LED screens to create the desired effect.

Categorised in: Cars, Media Release, POSH Design

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