New Knotty Walnut from Mirage: naturally beautiful! – POSH Media Inc.

October 1, 2010 11:21 pm Published by POSH Media Leave your thoughts

Saint-Georges, Quebec, September 24, 2010 — Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of a brand new species —Knotty Walnut — to its product line. Knotty Walnut flaunts its beauty in a wide variation of stunningly natural colors and grains, from its creamy white sapwood to its rich dark brown and even purplish-black heartwood. Thanks to its magnificent natural appeal, Knotty Walnut offers a world of possibilities for harmonizing with any décor. “The American Walnut most people are familiar with is coveted for its color variation and the striking look it creates in a room. With its distinctive knots and even more pronounced color contrasts, Knotty Walnut boasts a unique cachet and sophistication unlike any other wood species on the market, and creates a warm atmosphere and one-of-a-kind look,” notes Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand. Knotty Walnut is the latest addition to the Mirage Natural collection. This new species is available in Engineered 5” boards with Cashmere®* finish. *Cashmere is a registered trademark used under license. -30- Absolute consistency in species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action—as it has for the past 25 years—with an innovative approach to sustainable development. Amélie Lessard Communications Manager Boa-Franc/Mirage www.miragefloors.com

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