INDIDENIM LAUNCHES DENIM WIKI – THE ULTIMATE JEAN GUIDE – POSH Media Inc.

March 29, 2010 6:16 pm Published by POSH Media Leave your thoughts

Leading Custom Denim Brand Encourages Community Sharing With Introduction of Wiki and Design/Share/Wear Campaign

San Francisco, Calif. (March 24, 2010) – indiDenim, the premium custom jeans brand from parent company indiCustom, today announced the launch of a new interactive Denim Wiki (www.indiDenim.com/wiki), the ultimate resource for all things related to denim. The Denim Wiki is designed to be a one-stop information hub for everything you could possibly ever want to learn about jeans. Packed with history and style tips, the wiki-style jean guide can be edited and augmented by all members of the indiDenim community at any time.

“We’re excited to launch a new resource for denim lovers. From custom designing your own jeans to content editing, we provide a dynamic platform that enables our customers to have a voice and be a part of our brand,” said indiCustom CEO, Marybeth Luber.

Accompanying the launch of the Denim Wiki, indiDenim is introducing its Design / Share / Wear promotion. Aiming to encourage social sharing amongst online shoppers, indiDenim’s Design / Share / Wear program invites individual denim designers using the site’s interactive jean builder to share their denim designs with friends via the social sharing sites. Starting this month through the end of the year, any participant that chooses to share their jean design will be entered to win his/her custom denim each month and given a special discount to share with friends.

“We’re thrilled to take social network integration to the next level and provide an unmatched, fun design experience,” said Luber. “As an online brand, it’s essential to embrace our customers as individuals and designers on their own terms, and support our virtual networks and relationships. This is a great way for us to continue to build our online community and strengthen our site’s content and design features at the same time.”

Visitors can enter the promotion by visiting indiDenim.com to start the design process, beginning with selecting a preferred cut, fabric, rise, leg and hem style, pocket detail, and wash. The second step requires the sharing of the design on any of the 200+ social sites accessible from indidenim.com.

For more, visit www.indiDenim.com.

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About indiCustom indiCustom is the leading virtual custom clothing company that is revolutionizing the way people shop for apparel. Incorporating a proprietary fit technology, indiCustom enables clients to design their own apparel according to individual style and exact fit preferences. Identifying a particularly high demand for custom jeans and custom dress shirts, indiCustom introduced independent custom websites in 2008 to cater to men and women worldwide: indiDenim (www.indidenim.com) and indiTailored (www.inditailored.com).

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