INDI DENIM INTRODUCES ONE-ON-ONE CUSTOM JEAN FITTINGS WITH STYLE CONSULTANTS – POSH Media Inc.

May 4, 2010 7:01 pm Published by POSH Media Leave your thoughts

The Company’s Latest Service Brings Cutting-Edge Fit Technology and Denim Customization to Retailers and Homes

San Francisco, Calif. (April 30, 2010) – indiDenim (www.indidenim.com), the online custom jeans brand from indiCustom, is excited to announce the launch of indi By Appointment, an experiential marketing program that further personalizes the denim buying experience with custom fittings and style consultations in select retail locations and homes. Launching initially in San Francisco and Calgary, with expansion plans scheduled in various cities later this year, indi By Appointment brings the brand’s proprietary customization technology and perfect fit promise offline, and adds the personal touch of one-on-one consultations, fashion tips and measuring by indiStylists.

“The idea for indi By Appointment came from interaction with our clients,” said Marybeth Luber, CEO, indiCustom. “We have a very engaged audience who appreciates the custom fit and style experience; and almost everyone expressed interest in touching our fabrics and receiving advice as they go through the design process. Individual style is the foundation of our company and this new program takes custom denim a step further, enhancing the interaction we have with our audience.”

Starting May 13th, indiStylists will be available for individual consultations at indiDenim’s new retail consulting space in San Francisco’s trendy design showroom, 440 Brannan Studio. Clients will have the opportunity to try on various customizable jeans and work with a dedicated indiStylist to design a style unique to their body measurements and preferences — from cut and fabrication to pocket design, distressing and more. indiStylists can also be booked for private events and gatherings for groups of 10 or more.

To celebrate the launch, a design event will be held on May 13th from 5:30-10:00pm at 440 Brannan Studio, featuring interactive denim consultations, special offers, and customized cocktail bar. Please visit http://www.indidenim.com/appointment to book your personal fitting now; and for additional event details, please visit http://www.indidenim.com/launchparty.

About indiDenim

indiDenim is today’s leading online denim destination that delivers a new and improved way to shop for jeans based on individual style preferences and unique body measurements. indiDenim has developed the cutting-edge technology to produce original, custom-fit patterns based on simple information about body shape. Each custom order is stored in a personalized Digital Closet, so ordering new styles or making adjustments is just a few clicks of a mouse. For more information, visit www.indidenim.com.

About indiCustom

indiCustom is the leading virtual custom clothing company that is revolutionizing the way people shop for apparel. Incorporating a proprietary fit technology, indiCustom enables clients to design their own apparel according to individual style and exact fit preferences. Identifying a particularly high demand for custom designer jeans and custom dress shirts, indiCustom introduced independent custom websites in 2008 to cater to men and women worldwide: indiDenim (www.indidenim.com) and indiTailored (www.inditailored.com).

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