IGH Launches Jewelry Collection Nationwide – POSH Media Inc.
February 14, 2011 10:16 am Leave your thoughts
In God’s Hands Continues to Spread Inspirational Message
with New Apparel and Premium Jewelry Collections
Nationwide launch commemorates legendary athlete Jeremy Lusk with
Fashion for a Purpose
Irvine, Calif. (February 1, 2011) – In God’s Hands (IGH), an inspiring new fashion lifestyle brand founded by Lauren Lusk, officially introduced its expanded apparel and jewelry collections online and in boutiques throughout California, Arizona and Nevada today.
For the online launch of IGH Jewelry, Lauren collaborated with renowned NY-based jewelry designer Julie Chavez, known for her intricate textured designs and noted celebrity following, to create a versatile line of necklaces, bracelets and earrings that mix vintage influences with modern style and rich spirituality. Utilizing precious stones, metals and crystals, IGH jewelry features over 20 styles ranging from distinctive matte onyx and crystal-encrusted bracelets, Riverstone and Swarovski crystal rosaries, to 18K gold vermeil skull pendants and sterling silver spike earrings. All designs are made to stand alone or can be layered together.
To complement the jewelry collection, IGH apparel includes a variety of distinctive styles for men and women that incorporate hand-drawn tattoo art and messages inspired by Lauren’s enduring faith: style names include ‘Seal of Hope,’ ‘Eternal’ and ‘Messenger.’ Signature graphic tees and hooded jackets feature faith-based messaging alongside versatile tops and hats.
“Creating this brand has been a very meaningful process for me – it’s a way to carry on Jeremy’s legacy, and inspire others who may relate to my story in some way,” said Lusk. “Seeing the collections come to life and knowing how proud Jeremy would be is a dream come true.”
To further the IGH mission of “Fashion for a Purpose,” a portion of all proceeds will go to a variety of charities benefiting families in need across the United States. For the 2011 Spring and Fall Collections, the company will be donating to the American Widow Project, a not-for-profit organization supporting widows of American soldiers who have sacrificed their lives for our freedom.
IGH will be showcasing the full jewelry and apparel lines at this month’s MAGIC Premium trade show in Las Vegas, from Feb 14-16; and is available in specialty shops and boutiques, as well as on the IGH Web site, www.ingodshands.com. Apparel prices start at $44 for men’s and women’s shirts, and jewelry ranges between $158 and $440. The brand, which operates out of the La Jolla Group offices in Irvine, Calif., has plans to expand both the apparel and jewelry collections in upcoming seasons.
For more information, visit www.ingodshands.com and the IGH Facebook fan page.
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About In God’s Hands
In Gods Hands (IGH) is a spiritually powerful fashion collection inspired by the endless pursuit of hope and eternal happiness. Created by Lauren Lusk, IGH honors the memory of her late husband Jeremy Lusk (November 26, 1984- February 10, 2009), a freestyle motocross legend, who exuded love, faith and loyalty to everyone he touched. Incorporating quality materials, rock ‘n’ roll details and elaborate hand drawn artwork, IGH provides the wardrobe for a righteous lifestyle. In support of the brand’s mission to encourage all to promote faith, hope and love, a portion of sales of every garment will be donated to various charities across the United States. For more information, please visit www.ingodshands.com.
Tags: fashion, IGH, In God's Hands, Jewelry collection, Julie Chavez, POSH Media Inc
Categorised in: Media Release, Newsletter
This post was written by POSH Media