Brand Messaging – POSH Media Inc

July 27, 2010 7:00 pm Published by POSH Media Leave your thoughts

A common mistake when discussing brand messaging is that we’re discussing the slogans or tag lines associated with your business. Every aspect of advertising and marketing that identifies your brand speaks to the public, including your logo. New and old customers have the opportunity to judge your businesses ethics, values and stands points just by seeing your logo. Using this method of thinking, developing a new brand and distributing it to the public truly puts untrained business owners at risk. Risk arises from misrepresenting and failing to communicate what their business offers to the public. Sadly, most businesses who don’t understand the value of marketing and properly establishing a brand often fail, even with great business plans, as they fail to communicate those great business plans to the customers spending the money.

POSH understands the need for clear messaging, everything as small as marketing material to as large as a properly designed website all speak to the public. Developing and maintaining a brand means ensuring attention to detail and delivering on brand messaging by associating your brand with the right target market and right company representation. POSH executes this not only online but also through a variety of city functions, ensuring its brand and quality by delivering results to its customers. POSH can turn a company vision or marketing plan into a success.

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This post was written by POSH Media